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SEO Process

With the myriad Internet marketing blogs, websites and affordable SEO tools out there, it seems like most business leaders now can grasp just enough information to understand the basic principles of SEO.

But while most of us wouldn’t read a bit of a law blog and then approach someone to defend them in court, some clients think nothing of approaching an agency with their idea of SEO already firmly in mind. This can lead to preconceptions as to what an agency’s SEO work should involve and what the outcome ought to be.

So how do you correct the misconceptions, win the work and build a great client relationship? These are my five top tips – honed over time and experience – to create a smoother SEO-client relationship.