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You’ve found your niche, clarified your message, and set the wheels of your content marketing strategy in motion. What’s next?
Now it’s time to widen your reach and cast a more relevant net. And the most effective way to do that is through backlink building.
Backlink Building is nothing more than building meaningful connections. In non-technical terms, you want more people to know about you and your unusual business. The way to do that is by being so helpful and creating so much value that other businesses and content creators will be doing a disservice to their audience by not linking to you.

Before we plunge into the specific tactics, first have to understand that effective and authentic backlink building is a long game just, like building any meaningful relationship. When it approaches building your business and brand authority, you don’t want cheap connections and lousy leads. You want your backlinks to catch your people — the people who will find your content useful, the people whose problems you can solve, and the people who will be so happy with how your business helped them that they will be telling their friends about you.
Getting referrals from referrals? That’s how you know your Backlink-Building Techniques are on point.
You may be wondering: but isn’t that what content marketing does? Blog about the things that matter to my audience, and they will come?
Well, yes. But backlink building amplifies that strategy by enhancing your off-page SEO.


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