1) Improve User Experience Across Your Entire Site (UI/UX ).
2) Optimize for Voice Search .
3) Design for Mobile First (Responsive Design).
4) Focus on Topic Clusters Instead of Keywords(KEI & Search Intent).
5) Write Longer Content (Most of the Time) (user focused content & Search engines)
6) Create a Diverse Backlink Portfolio (Create Links which give you authority and pupularity)