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Search engine optimization (SEO) is one of the best effective ways for attracting potential customers to your website. But here is the thing—you got to use it within the right way. Consistent with stats, there are an estimated 3.5B searches on Google every day. But while only 0.78% of Google searchers click on results from the second page, the #1 end in Google is organic search result gets a mean CTR of 31.7%.

What do these stats reflect?

To generate organic traffic, you would like to rank on page one among the SERPs. And that is where you would like SEO. However, SEO is consistently evolving. During this post, we are going to cover ten trends you will leverage in 2021. They include
1. Core Web Vitals
2. Google BERT
3. Keyword research
4. Original content
5. Voice search
6. AI
7. Video marketing
8. Featured snippets
9. Influencer SEO
10. EAT & branded SEO
We will explain each trend and offer tips, suggestions, and resources to optimize for every.

SEO trends to leverage in 2021

As we stated above, to rank higher or maintain your rankings, you would like to stay modifying your SEO strategy by Google—as its algorithm evolves. Here may be a breakdown of the Foremost Significant SEO and Google trends to tell which tools you employ and methods you prioritize for 2021.

1. Core Web Vitals represents as the Google Ranking Factor

In May 2020, Google announced three new significant metrics, recognized as Core Web vitals used for user experience: Loading, Interactivity, and Visual Stability. All three metrics are associated with only one thing, which is page speed: how briskly does the page load, how soon does it get interactive, and the way stable is it while loading.
Core Web Vitals are among Google’s ranking factors in May 2021, meaning you will need to pay close attention to them to seem on the primary page. For instance, if there have two pages with equally relevant content, then user experience metrics make a decision on which one should be ranked highest. More small business SEO strategies here.

Google Core Web Vitals

2. Google’s BERT looks for intent matches

Google’s BERT algorithm (Bidirectional Encoder Representations from Transformers) uses machine learning (ML) and tongue processing (NLP) to raised understand searches and what users are trying to find. It works in additional than 70 languages and for nearly every query in Google English.
With Google’s BERT update, the Google program bots became far more conversational. So Google’s algorithm can now interpret the intent of the visitor. In simple words, Now Google can understand things just like the human brain.
What this also means is that websites that have content-intent mismatches are going to be affected. Regardless of how high-quality content is, if the content is not satisfying user intent then BERT will ignore it. One thing to notice is that Google BERT is not an algorithmic penalty. It is a neighborhood of the Google program that helps filter the premier relevant & useful content. So it would not de-rank or penalize sites. It will give preference to people who show the results to users, which is what Google has always strived to try to do.
If your content is not providing what a user is trying to find, then your content is not BERT-friendly, and you would not rank for that keyword for the long-term. That’s why publishing valuable content that satisfies the user-intent can assist you.

Google BERT Algorithm

How to optimize for Google’s BERT
Search intent is strictly what the user is checking out once they A particular keyword into a Google search. Are they trying to find a solution to a question? An inventory of options? A how-to tutorial? Or do they need to shop for a product and skim reviews? There is tons of intent that users bring back the Google search bar, so it is significant to form sure your content, and therefore the keyword intent match.

3. Keyword Research will become more important

More than 50% of searches are zero-click searches. It means quite half the Google searches (appx. 175 billion searches per month) end with none click. This often because of such rich leads to the SERP—Google business listings with menus and gets in touch with information. It Featured Snippets with answers, related questions with accordion answers, and more—consumers can get the answers they have without even having to click a result—or even finish typing out a problem.

But that’s provided your website, ads, Business Profile, and blog content contains and covers those keywords consistent with the visitor’s intent. Given the advancements within the SERP and with such a lot of competition out there, it is crucial to take a position a while in keyword research to seek out keywords that will drive traffic and sales for your business.

keyword Research

How to roll in the hay
Find long-tail and targeted keywords for your business. you would like some creativity and skills to urge those keywords. (But the key is Google Search Console—your gold-mine where you easily find unique keywords for your business)
Understand the intent. While SEO tools are significant to use, you must analyze the SERP for that keyword before choosing it. Within a recent experiment, I found that if the intent is true, even a low-volume keyword can still generate thousands of visitors. That’s why you are doing your keyword research patiently and find keywords that will easily rank and generate revenue for you.

4. Google still wants Original Content

Since great content plays a significant role in SEO and ranking, authentic content is vital for businesses also than simply branding. Simply put, this is often unique content that has not already been published elsewhere.

Would you purchase a shirt with an equivalent color and style that you simply already have? No! The same thing happens here. There are tons (thousands of pages) of comparable content on equivalent topics indexed on Google. If you were to supply a bit of content very almost like existing content already ranking online, why would Google rank your piece above the first piece? Why would others bother to seem past the highest-ranked results? That’s why your content must be authentic, useful, and add value to your brand voice and language.

A good material to figure with to supply content includes case studies, experiments, customer testimonials, company milestones, and more. Not only will this bring authentic content that Google likes, but the content will establish you as a trusted brand within the eyes of Google and your audience.

For help with unique content creation:
5 Content Promotion Plans to Drive More Traffic While Writing Less
11 Big Content Marketing Challenges (and the way to Overcome Them)
What Is SEO Content? A Guide to making Content for SEO
7 Content Marketing Trends to observe in 2021
32 Free (& Almost Free) Content Marketing Tools

Original Content

5. Voice Search

According to Google, a staggering 27% of the whole global population is using voice search on their mobile phones. Furthermore, ComScore reports that quite half of the smartphone users are engaging with voice search technology in 2020.
Now here is the thing, most of the voice search queries are long-tail and specific. Users search for specific answers to their problems once they use voice search. Since voice search optimization remains growing as more people are choosing it. Hence, it is expected to continue trending in 2021 also. So this will be a necessity in terms of SEO.

Voice Search
6. Artificial Intelligence

Just like most industries, AI is changing the SEO and marketing industry also. The rationale behind this impact of AI is that the personalization that AI provides. And here, it is a fact: Google utilizes AI to supply the searchers with results they are trying to find.

But how can AI help together with your SEO strategies?

It takes years to know the program algorithms want to rank sites. Then creating strategies accordingly takes tons of your time. While SEO experts can help with such policies, utilization of AI and machine learning are often a game-changer. It might be far more efficient and powerful in terms of decoding the algorithms and creating strategies.
There are several companies like HubSpot, Frase, and MarketMuse that are providing AI-based solutions which will help companies with their SEO efforts and within the coming years, such tools can become a serious trend within the industry.

Artificial Intelligence
7. Video Marketing

YouTube is that the second hottest program after Google with over 1 billion users. So albeit you are not into videos, it’s time to urge started.

But the way to optimize that video content for search engines? Start with optimizing your video channel name and outline. Though the content should not be overloaded with keywords but provide a user-friendly description of what your channel is all about.
However, even keywords are famous. For instance, if you are optimizing your videos for YouTube, you have to use YouTube’s autocomplete feature. Start typing your video’s topic than some suggestions will pop-up within the search field. The suggestions are the related keywords that you can use for optimizing the video for reaching the proper set of audiences.

Video Marketing
8. Featured Snippets

Featured snippets, or Position Zero, appear at the highest of SERP therein an oblong box.
These snippets are just useful for the searchers but also beneficial for websites. However, you cannot be ready to select the content that is shown within the Featured Snippet for any given search; it is the Google algorithm bots that do the work.
The exact method of getting your website within the Featured Snippet is not clear. Marketers and SEO experts use a couple of strategies that may be helpful. For instance, to urge within the featured results, you would like to answer a selected question, and bullet points (well-structured content) would be better.

9. Influences SEO

Influencers are those with many followers, and these followers may become your customers if you want your business ahead of them.
Such influencers earn the trust of your potential audience over years to support your brand, the ROI is often enormous. Then 89% of marketers believe that the ROI from influencer marketing is like or better than other marketing methods.

However, you would like to be quite specific while choosing influencers. Not every influencer can help your brand. You would like to settle on those who have the audience—The audience you would like to focus on.

Influencer Marketing
But how does influencer marketing impact SEO? Here is how.
Link building
Backlinks are a crucial ranking factor. But not all types of backlinks can work. You would like high-quality backlinks. And that is where influencers can help. With an influencer or influencers by your side, you increase the probability of getting high-quality backlinks for your website.
Brand visibility & engagement
Influencers know what their audience likes or dislikes, so once they create content around your brand, their audience relates thereto. Which content is exclusive, valuable, and helpful.
Search engines have a perfect overview of viral content. And when an influencer shares a post or article that has all the share-worthy information, the content gets shared by a plethora of individuals, which provokes the search engines to increase the rank of the mentioned website higher within the SERPs.
Social media traffic
This goes without saying that viral content always helps generate plenty of social media engagement and referral traffic.

10. EAT & branded SEO

Google prefers content quality when it involves rankings. But does quality alone work? There comes the overview of EAT principle: expertise, authoritativeness, and trustworthiness.

Brands are the longer term of SEO. SEO is shifting to branding and authority. The more popular and authentic your brand, the upper and more frequently you can rank on Google. And you will notice this within the upcoming months.
That is why you ought to make efforts to determine your brand reputation. provides it a top priority in your 2021 SEO strategy. Also, build brand awareness to extend brand search queries. Brand queries are a hidden ranking factor that will assist you to rank higher and establish yourself as a trusted brand on Google.
If you are working during a YMYL (Your Money Your Life) niche then it is often even more significant for you. Work on improving your EAT, as Google itself says that it is very aware of ranking YMYL sites and taking EAT seriously.
Publishing your business on journalism publications, complete well-described content, author profiles, address, details about founders & C-level, awards, contact details, etc. It helps you to enhance your website EAT.

EAT Principle

Take a look at these SEO trends to drive traffic in 2021
To recap, these are the SEO trends that you got to realize as we move towards 2021. Keep these trends in mind and continue driving relevant traffic to your website throughout this year and years to return.
1. Core Web Vitals
2. Google’s BERT
3. Keyword research
4. Original content
5. Voice search
6. AI
7. Video marketing
8. Featured snippets
9. Influencer SEO
10. EAT & branded SEO

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